MGT530 International Business - Assessment item 2 - Market opportunity report


You are expected to research market opportunities, and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company's products/services entry into a country of your choosing in Asia. 

The selected company must currently NOT be operating or distributing products/services in the Asian market you have selected.  You may NOT contact the organisation during the completion of this assessment.

Students must advise their facilitator / instructor of their chosen Asian country market and  the Australian company and its designated products/services that will be launched into that country market for approval no later than 

The objective of developing a Market Opportunity Report is to identify international marketing opportunities in your focus market for an existing Australian organisation of your choosing and complete the early sections of a comprehensive international business plan. The concluding sections of the international business plan will form the basis of Assessment 3.

You will need to conduct research on products/services with which they might plan on entering the market, as well as research the most current PESTEL issues specific to doing business in that country.  Issues include, but are not limited to economic analysis, political and legal/regulatory risk, social / cultural / ethical nuances that require adaptation, technology risks and issues and any environmental issues that need to be considered. 

You will also need to analyse the skills, resources and capabilities of your chosen organisation with respect to entering this new international market.

The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.

 A suggested structure would include:

  • Executive summary of main findings of report
  • Introduction to the report
  • Company identification including the types of products/services it markets, existing international market activities (if any), and why it might consider market entry into the Asian market of your choosing 
  • Introduction to chosen country
  • Economic / Financial Analysis 
  • Political & Legal Analysis 
  • Social, Cultural and Ethical Analysis
  • Technology issues (if any) 
  • Environmental issues e.g. sustainability (if any)
  • Other issues (if any)
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
  • Conclusions
  • Reference list


  • Quality sources are peer reviewed, current (within 10 years unless cornerstone journal articles) and relevant.
  • Word count that exceeds 10% will attract a 10% penalty and that which exceeds 20% will attract a 20% penalty. Generally word counts that are less than 10% tend not to have answered the assessment task in enough detail.  remember word count does not include executive summary, headings, table of contents, cover page, references or reference list.
  • This assignment should be presented in report format and include a cover page, a table of contents page and a breif executive summary which will not be considered in the word count. Also a reference list is not included in the word count.
  • Please note that you should not use 'wiki' sites or investopedia or any "opedia"sites as references for this assignment. These sources may provide useful background reading, but they are not suitable for inclusion as academic references.
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