MNG81001 Management Communication - Assessment 2 - Assignment Help

Task

Your boss, the Marketing Director of Company ABC, is deciding whether to introduce a new virtual marketing team with staff located in Melbourne, Los Angeles, Shanghai and Bangalore. The alternative is to keep things the way they are and continue to use the central more traditional face-to-face (F2F) marketing team based in the Melbourne headquarters.

The purpose of this assignment is to write a short report seeking to persuade your boss of your position.

What will your advice be to the Marketing Director? Will you argue for the creation of a new virtual marketing team or argue to keep the central more traditional face-to-face (F2F) marketing team in Melbourne?

Understand how to develop an argument

•The purpose of many academic texts is to persuade and this is typically done through the use of ARGUMENT.

•Argument seeks to state a position on an issue and give reasons, supported by evidence, for agreeing with that position.

•NB: In Assessment 2 you have to decide: are you in favour of the new virtual marketing team OR are you in favour of the traditional face-to-face (F2F) marketing team based in Melbourne?

Choose your position

How can I develop an argument out of the evidence to support my own position?

First, you need to chose your position.  When you are researching a topic, you will probably come across a range of positions, sometimes extremely opposed to each other.  You will then have to evaluate each position and decide why one is more valid than another.  This will help you to decide what your own position is, so that you can establish the starting point of the argument for your paper. Sometimes your position will be determined by the amount of source material available.

Exercise:

–Brainstorm: What are the main points of the virtual team?

–What are the main points for the F2F team?

–Decide on your opinion

–Consider the main points – the good and the bad (the for and against)

Assessment 2 - Marking criteria

Evaluation criteria

Task

Weight

 

Memo = 70% = 14/20

 

1. Format, Introduction, & Conclusion

Is the short report format used fully and appropriately?

Does the introduction, body and conclusion contain all the identifying features ? Are the elements of the introductory and concluding paragraphs clear, relevant and informative?

Correct word length (+/-10%)

12.5%

Purpose & Audience

Has the student understood the task and covered the key points? Does the response adequately address the topic and task?

Is the writer’s position/stance clear?

Are there two arguments for, one argument against and a rebuttal? Does this document take into account the needs of the audience? Does this document provide adequate information for the reader?

15%

Credibility

Is the student able to convince the reader that they are knowledgeable about the topic? (Multiple perspectives, informed by a range of credible sources; breadth  of topic coverage)

Are claims backed up? Sources cited?

Are sources reliable ,credible and current?

Does the student understand the proper attribution rules?

Do the appearance, accuracy and clarity of the writing give credibility?

15%

Referencing

Has the SCU Harvard reference style been used? Does every source have:

The name of the author(s) The full title; and

Complete publication information?

Are sources cited in the body of the paper and in the reference list at the end of the paper?

Are the right model citations used for books, journals and web sources?

12.5%

Readability

Is there a clear structure to the response?

Do the paragraphs contain one main idea that is explored using relevant evidence?

Is there cohesion between sentences?

Are internal headings clear and informative and enhance the readability for the audience?

10%

Language

Is there a range of vocabulary?

Are sentences grammatically correct? Are sentences accurate and complete? Has a spell check been used?

Is spelling accurate?

10%

 

PowerPoint slides = 30% or 6/20

 

PowerPoint slides - Format, Visual, Appeal & referencing

Font, Format and Images of PowerPoint slides are fully appropriate and highly visually-appealing. Correct number of slides. All main points are logically- organised. SCU Harvard referencing is fully accurate and consistent throughout.

12.5%

 

 

PowerPoint

slides - Purpose, Audience, & Credibility

All main points in PowerPoint slides are clear, informative, and appropriate for a viewing audience. Credibility is greatly enhanced by logic and use of sources.

12.5%

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