Instructions for Assessment 1: Individual Report and Presentation on Entrepreneur Analysis

Studying successful entrepreneurs has the potential for considerable learning and positive role modelling. You must find and research a successful Australian entrepreneur that you find interesting and that you admire. This may include social entrepreneurs as well as for-profit entrepreneurs.

You may wish to use the BRW Top 100 rich list http://www.afr.com/leadership/afr-lists/rich-list as a guide. However, be aware that not everyone on this list is an entrepreneur!


  1. Write a report in which you summarise your most important learning and insights you have gathered from your (secondary) research about the entrepreneur you have chosen. Explore and discuss patterns, differences and similarities evident between entrepreneurship theory and what you found written about your entrepreneur’s mindset, orientation, and behaviour.
  2. Provide a 1minute in-class presentation (talking only, no slides nor media, but an in class handout is allowed) in which you introduce and provide a summary of your entrepreneur and report. It is important that you highlight the entrepreneurial orientation of your chosen entrepreneur, and justification of your opinion. 

Below are some aspects that you could investigate (use as a guideline only):

  • Why can this person be categorised as an entrepreneur?
  • What type of entrepreneur is your chosen entrepreneur?
  • What are your entrepreneur’s major talents and shortcomings (as an entrepreneur)?
  • How would you describe your entrepreneur’s temperament?
  • How would you describe the entrepreneurial orientation of the person you are studying?
  • What things motivate your entrepreneur to pursue entrepreneurial opportunities?
  • What surprised you most about your entrepreneur’s behaviour?
  • Through your research, what was confirmed /contradicted about entrepreneurship?
  • What new insights emerged?
  • How important is teamwork to your entrepreneur?
  • What hurdles did he/she overcome?
  • What mistakes did he/she make?
  • Of what importance was networking to your entrepreneur?
  • Which “tools of the trade” is he/she using?
  • What factors support/hinder his/her entrepreneurial behaviour?
  • In what ways does this study inform your knowledge of entrepreneurship?

The key to this evaluation is the way in which you integrate the information you have collected about your entrepreneur with the content of this course and the theories (such as entrepreneurial orientation and the entrepreneurship process) underpinning entrepreneurship. It is not simply a list and outline of the events and activities of your selected entrepreneur, but the way in which you convey a focused and sustained argument supported by literature; appropriate for integrating theory and practice.

To this extent, you are to apply (and appropriately reference, both in-text and in the reference list) at least 10 sources (to include at least 5 academic journal articles, plus additional media or newspaper articles, periodicals, web links, blogs, social media and so on. An example of academic journal articles is provided in the Reading List.


Your findings must be documented in the format of a management report. All information must be supported by references and this assignment must include at least three references to credible academic journals. Please refer to the report template on Moodle in the Assessments section.

In addition to your report you must provide a 1-minute in class presentation  in which you introduce and provide a summary of your entrepreneur and report. It is important that you highlight the entrepreneurial orientation of your chosen entrepreneur, and justification of your opinion. 

Report Length

Maximum 2,500 words, excluding references and appendices.

Assessment criteria

Please refer to and be guided by the rubrics for this assignment.


The report and presentation carry a combined weighting of 40%.

Submission requirements

Submit the final report via Moodle (TurnItIn) before or on the due date. Do NOT include your signed declaration form as part of your TurnItIn submission. Your cover page MUST include the following information: Your name and student number; Word count, clickable video hyperlink.


All three assignments must be presented in the format of a management report that complies with the following:

  • Format: Microsoft Word.
  • Font: 12 point, Times New Roman.
  • Text [Including references]: 1.5 line spacing, left-justified.
  • Page Layout: 1-inch (2.54cm) margins on all sides with page numbers in the bottom right corner and no header/footer.
  • A front cover page that contains the report’s title, author(s), submission date, video URL and word count.
  • An executive summary of no longer than one page.
  • A table of contents. Main and sub-sections must be numbered and linked to page numbers.
  • The report must be paginated.
  • The report must be spell-checked.
  • All Figures/Tables/Graphs must be sequentially numbered and captioned.
  • All Figures/Tables/Graphs must be referred to and discussed from within body of text.
  • In-text citation of sources must be done correctly (using APA6).
  • A reference list must be provided and comply with prescribed style (APA6).
  • Appendices must be sequentially numbered and appropriately captioned.
  • Remember, the most important part of the assessment is the abstract/executive summary! 
  • Each report must have an introduction and end with a conclusion.

A report template is provided on the course LMS site. You can edit and modify its appearance to your liking.



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