MGT611 International Business Strategy - Assessment 3 - Group

This assessment supports students in developing their skills and knowledge in the foundational international business topics that include environmental assessment, problem diagnosis, and strategy development. It is expected to equip students with a well-formed view of contemporary issues across emerging markets, and the ability to identify key issues governing the strategic options available to small firms entering these markets. Students are also expected to develop competencies in non-traditional, but increasingly important communications techniques such as video and audio presentation.

Working in your assigned groups, you are required to prepare a group presentation of the major findings based on Assessments two (2). You need to prepare a 10 minute presentation briefly summarising the main findings on the chosen emerging market and entry strategy discussed and analysed.

Please note: given the time constraint, only major findings are to be presented. A particular emphasis should be placed on the strategy that the SME can adopt towards corruption or bribery it is to face in the emerging market.

You will need to find ways of addressing the audience in a compelling manner, paying attention to audio quality, lighting quality, sincerity of presentation, clarity of your perspective and overall impact. ALL members of the group are required to spend approximately equal time on camera and PowerPoint/Prezi slides are NOT to be used. 

Simulation Board Room Presentation Content:
Your simulated boardroom presentation is to be produced based on your Assessment 2. The presentation should be completed to the professional standard that would be required of a boardroom presentation if the scenario outlined in Assessment 2 were real. In the presentation, your group is required to: 

  • Introduce yourselves and the presentation topic. State briefly the key issues your presentation will cover
  • Introduce the organisation that is being analysed
  • Introduce and discuss the selected emerging market and its conditions
  • Propose possible strategies addressing the identified threats of corruption and problems associated with country environments 
  • Display a thorough understanding of the theories/concepts related to international business strategy.

Presentation Questions:  
Presentations should address the following questions, along with any other relevant points:

  • What are the major emerging country conditions the SME is facing
  • How threats of corruption in the host country are going to be dealt with?
  • What entry strategies would you recommend and why?


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