MRKT20052 Assessment 1B-Portfolio Articles Analysis

  • For this assessment, each student will choose any ONE of the two articles provided below and write a reflective analysis. This is an individual assessment with a maximum word count of 1,000 words for the article analysis excluding references.


  • In analysing the chosen article, the emphasis is on identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up (in a .doc or .docx format) answering the following question:


  • What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?


  • The write-up for each article should be presented in the following format using headings as per the three points below:

            1. Concise summary of the key issues illustrated in the article.
            2. Explanation of why the issues illustrated in the article is important.
            3. Discussion of implications of these issues from a marketing perspective.

  • Provide a list of at least 4 references for your reflective analysis. The references should consist of published academic and research papers and textbooks in the write-up to support key points.
  • Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style,


  • All assessments may be checked by the marker and Unit Coordinator for potential plagiarism issues. Therefore, write in your own words, do NOT use Google Translate or Spin, do NOT copy a part or all of a friend’s assessment or pay someone else to do your assessment. It is not just your Turnitin score that counts but whether a staff member feels that this is not your own work that may make us take a long look at your assessment.
  • If your assessment is suspected to be plagiarised, it will be forwarded to an appropriate authority and severe penalties will be applied if you are found guilty of Academic Misconduct
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